When Michael Adams launched the Austin Sports Journal two years ago, his vision was to create a professional platform that celebrates local sports and the communities behind them. What started as a grassroots effort has grown into one of the region’s most trusted media brands.
The Austin Sports Journal content reaches hundreds of thousands of readers each month across web, social and video, driven entirely by authentic engagement.
Adams’ hasn’t bought followers, boosted posts or relied on paid promotion to enhance the audience. It is 100% authentic and built organically through credible journalism and consistent storytelling that connects with readers who live, work and shop in the communities they follow.
“Our readers aren’t just fans,” Adams said. “They’re consumers. They are parents, educators, professionals and small business owners who are invested in their schools and their communities. That’s what makes our platform so effective for advertisers.”
The ASJ’s results back that up.
Campaigns with local partners regularly outperform both paid social and traditional media. The average cost per click is $0.03, compared to an industry average of $0.94. Its average CPM is $1.70, making it up to 10 times more efficient than print or radio. The site’s search click-through rate of 5.4% is five times higher than standard digital benchmarks.
Our Athlete of the Week campaign illustrates the impact, generating the client more than 97,000 local impressions at a $0.01 cost per click, three times higher engagement than its paid social ads at one-third the cost.
For businesses, advertising with the Austin Sports Journal means more than exposure. It’s an opportunity to connect directly with loyal, community-driven consumers through partnerships that align brand visibility with local pride.
“When local businesses partner with us,” Adams said, “they’re not just buying ad space. They’re joining the conversation that unites Central Texas and becoming part of the stories that make these communities thrive.”
By the Numbers
Our Reach
- More than 750,000. impressions per month across web, social and video
- Coverage spanning Austin, San Marcos, New Braunfels, and the i-35 corridor
- An audience made up of families, educators, professionals, and community decision-makers
Our Performance
- Average CPC: $0.03 (vs. $0.94 industry average)
- Average CPM: $1.70 (up to 10× more efficient than print or radio)
- Search CTR: 5.4% (5× higher than standard digital benchmarks)
Case Study: Covert Ford “Athlete of the Week”
- 97,548 local impressions in first month
- $0.01 cost per click
- 3× higher engagement than paid social at one-third the cost
Our Difference
- 100% organic growth – no paid followers or artificial engagement
- Coverage built on authentic community storytelling
- Partnership-driven advertising that connects brands with local consumers
- A trusted platform that helps businesses strengthen community ties and build long-term visibility